Burn fat, kill your excuses
and get six pack abs
without hours of cardio work or ever stepping foot in a gym

Hi, I'm Joel. Thanks for checking out Impossible Abs.

If you’re like me when I started my fitness journey, you’ve got a ton of questions about six pack abs:

  • How do you lose weight fast?
  • Do I need a gym to get a six pack?
  • What exercises do I have to do to get a six pack?
  • How much do I have to run to lose weight?
  • How do you lose that little bit of stubborn belly fat?

Good news – there are answers. Impossible Abs is a no secrets, no B.S., no excuses guide to burning fat, losing weight and getting six pack abs. I know it’s effective because I tested it on myself first. When I finally got serious about getting six pack abs.

I lost 34 pounds in 8 weeks,
dropped to 5.4% body fat and
finally got six pack abs
Using the exact protocol laid out in Impossible Abs, you can do the same.
Inside, we strip away the junk info and the gym jargon and focus on results.
And it's surprisingly simple.

impossible abs

See, for the longest time, I wanted six pack abs and I tried EVERYTHING in the book to get it. I spent hours in the gym, searching for an answer and trying to crunch my way to success. I spent an offensive amount of time trying to run off that little bit of extra belly fat in search of that elusive six pack. I was a pretty average guy, so while I got close a couple times, I was never was quite able to do it. I thought six pack abs were for Brad Pitt and the cast from 300. Meanwhile, normal people like me were screwed.

"What was I doing wrong?"

I started from scratch and threw out everything I “thought” I knew. I focused on results, not hearsay, not the food pyramid, and not “bro-science” from the guys spending 2 hours a day doing bicep curls.

I stopped pretending like I knew everything, and focused in on what I really wanted:

A flat stomach and ripped six pack abs.

I set out to find something that worked and began to learn from an ex-army vet, Vic, who also happened to be a double black belt as well as a veteran fat-loss and fitness coach. Put simply, Vic knew his stuff.

What I discovered was that a lot of the things I wasted countless hours doing, were actually PREVENTING me from getting to my goal.

I found the real way to burn fat and get ripped and when I put that information into action, not only did I see results, but man, did I see results. In fact, in 8 weeks, I lost 34 pounds, dropped to 5.4% body fat and FINALLY got the six pack abs I always wanted.

"I'm 37 and I went from 12% to 6.3% body fat in 3 weeks!"
Yann
No expensive
gym memberships, or late-night
qvc purchases required.
"How the heck did you do that?"

Since I’ve started, I’ve had friends and family go from doubters to clients.

Their questions went from “Why the heck are you doing that?” to “How the heck did you do that?”

And I had so many people asking me to share my “secrets” that I was running out of time! While I don’t have any “secrets” (spoiler alert: there are none), I do have a workout and nutrition blueprint that just works – plain and simple. In order to help as many people as possible, I’ve included both blueprints, along with everything I’ve learned in this program:

impossible abs.


"I lost 30 pounds in 2 months!"

- justin, chicago

Of course like any responsible sibling, I picked my favorite subject to be my guinea pig – my little brother. In the course of 2 months, Justin lost 30 pounds and looked bigger and stronger than ever.

Here’s what he had to say: Before Impossible Abs, I was working a ton. I was running my own business and working 6-7 day weeks, with multiple back-to-back 12+ hour days. Work was booming, but I ended up coming home exhausted and tired and letting my fitness routines fall away…I was getting soft. I had never been ripped before and didn’t really think I could do it, but I gave Impossible Abs a shot. Then a funny thing happened…it worked!

It was TOUGH, but it was simple and I lost 30 pounds in about 2 months. I feel AND look better than I ever have before. I guess Joel knows what he’s talking about after all.

Impossible Abs is specifically designed to help you burn fat, maintain your strength,
and kill your excuses, while helping you get a flat stomach and six pack abs anywhere in the world
– even if you don’t have access to a gym!

There are NO secrets, NO B.S. and NO excuses. Just results.

"It's working! Down 22 pounds already in just 2 weeks!"

michael, indiana

impossible abs

"I lost 17.6 pounds in 8 weeks. My optimism is through the roof, my confidence is up and all bets are off as to what's next!”
Josh
“I lost 25.5 pounds in 8 weeks and a whopping 5 inches off my waist! More importantly I feel great! The challenge helped me break through my mental barrier and hit my goals. Thanks!”
Brock
“I lost 7 pounds in 8 weeks, and gained a six pack and one cool pair of sunglasses.”
Allesandra

In less than 30 minutes a day, you can do every workout in Impossible Abs in your home, office or even an abandoned warehouse. There’s no expensive gym memberships required or special contraptions you need to buy from late-night T.V. You can do Impossible Abs literally anywhere in the world.

All you need is you,
Your body and the drive
To change your life.

If you're ready, there are no more excuses. Now is the time.

"It worked like a bloody treat!"
- toyah, 30 pounds in 8 weeks

I started on 27th September 2012. 3 weeks later I’d lost my first 10 kilos (22 pounds). The last 4 weeks I just lost a kilo a week (2.2 pounds/week). When I started I weighed 72kg and on week 8 I finished at 58kg (14 kg, 30.8 pounds lost).

After all those years of looking for the quickest way to lose weight, this seemed like it’d be hardest way – and it was actually the most effective. I haven’t seen any other diet plan where a person could lose this much weight in such a short period of time.

Pretty much everyone I know is quite freaked out by the dramatic changes I’ve made and I’ve even had a few non-believers accuse me of using drugs to do it! It doesn’t matter though - I know the truth so I don’t really care what they think. I even quit my gym to do this, and I have absolutely no need for one anymore.

Your program doesn’t seem like it has any flaws to me, because it bloody worked a treat!! Haha

There is a blueprint to burn fat and get six pack abs. This is it.
It's not easy, but it is worth it.
What's inside Impossible Abs
Impossible Abs
Nutrition Blueprint
  • Impossible Abs Nutrition Blueprint (62 Page Guide)
  • Impossible Abs Grocery List "Food Matrix"
  • Impossible Abs Grocery List & "Food Matrix"
  • 2 Week Sample Meal Plan
  • "No Meat" options for Vegan & Vegetarian Lifestyles
  • Post Program Maintenance Recommendations
  • Impossible Abs Marinade & Salad Dressing Guide
  • Easy Caveman Cookbook (40+ Easy Simple Recipes)
Impossible Abs
Workout Blueprint
  • The Impossible Abs Training Program (No Gym Required!)
  • 8 Weeks of Workout Programming and Exercises.
  • 7 Exercises To Build, Strengthen and Define Your Core.
  • Video tutorials and Explanations of 25+ Impossible Ab Exercises & Movements.
  • Lifetime Access to the Impossible Abs Online Video Library
Impossible Abs Workout
Logs & Tracking Charts
  • Impossible Abs Nutrition Logs
  • Impossible Abs Workout Logs
  • Impossible Abs Weigh-In Logs
  • Additional Nutritional Downloads
Impossible Abs Workout
Additional Resources
  • Exclusive Impossible Abs Webinar
  • 4 Bi-Weekly interviews with Vic & Joel
  • Impossible Abs Eating Flowchart Guide
  • Impossible Abs Wallpaper Tracking Tool

"I lost 15 pounds and I'm back in my jeans"

- abigail

At 24, I moved back to NC and got an office job. I knew that I wasn’t in the best shape but I didn’t know the extent of my weight gain until one day I realized I wasn’t wearing any of my pants. None of them fit!

I decided I needed to do something. I had a gym membership but, sadly, I just couldn’t motivate myself to go work out alone for more than a few weeks at a time. Joel’s blog post about his 8 week challenge popped up on my news feed. I read it and was amazed.

I started my 8 week challenge at 159 pounds. I knew it would be tough, as I love a good cupcake (and make them) but I can do anything for 8 weeks! The first week of my sugar/carb hiatus I lost FIVE pounds. After those results the first week, I knew I had to keep it up. The next 7 weeks were difficult at times but Joel was keeping me accountable.

At the end of my 8 week challenge, October 8, 2012, I was down to 144 pounds, having lost 15 pounds and 3% body fat. And I’m back in my jeans!

get results or your money back

If you’re still not sure, here’s the deal:

Try Impossible Abs for 30 days (that’s half the course!). Read the blueprints, consume the reports, watch the videos, do the workouts, track your progress using the worksheets, and if you’re not absolutely satisfied that you’re losing fat, feeling better and getting closer and closer to that flat stomach,

you can return the program for a no hassles, no questions-asked, 100% refund.
Why make such a ridiculous guarantee?

Because I know that this program works (I tested it on myself first after all!) and I know that if you give it a chance, you’ll find it’s what you need to burn fat, KILL your excuses and finally get in ridiculous shape.

If you’re not absolutely satisfied with the program, just send me an email in 30 days and I’ll refund you 100% – No questions asked. #Boom
Impossible abs
Challenge edition
The impossible abs challenge edition includes everything
in the training edition above plus:
My impossible abs
Case Study
  • How I Lost 34 pounds in 8 Weeks and Dropped to 5.4% Body Fat.
  • My Complete Workout Records & Repetitions
  • My Complete Nutrition & Diet Logs (every single thing I ate)
  • Private Unedited Emails Between Vic and Myself When Things Got Tough.
  • My Personal Weight Loss & Photo Progression.
Hacking
The Photo Shoot
  • Location Scouting 101 - How to Find The Perfect Shoot Location
  • 7 Photo Shoot Tips From The Pros
  • Better than Photoshop: The Tested Technique to Get That "Extra Lean" Look.
  • How to Use "Cheat" Foods to Enhance Your Physique For the Shoot.
  • Hour by Hour Schedule For the Week Leading Up to the Final Photo Shoot.

"Almost at my Lightest Weight Ever"

- Kiernan

I lost 15+ pounds and am almost at my lightest weight ever.

I went from needing to go get size 6 jeans to having my size 4 start to fall off.

Even my yoga tights are roomy! I also got my upper body definition, and have better leg strength than I can get just from running. My sleep has improved, and my skin and hair have a significantly healthier look. Thanks!

Expert audio
interview series
The challenge edition also includes audio mp3s and transcripts from interviews with the following fat loss and fitness experts.
Niki Hinton and Joel Runyon on Fat Loss For Women: Finding Your Confidence & Making The Change.

  • How Niki Found Confidence and Herself Through Fitness
  • How Niki Went From Out-of-Shape To Winning Her First Ever Fitness Competition.
  • The Biggest Willpower Hack In The World.
  • Why “Skinny” Isn’t The Goal and How to Avoid Looking “Bulky.”
  • How Fitness Spreads Into Other Areas of Her Life.
Vic Magary and Joel Runyon on the 3 Most Common Six Pack “Mistakes.”

  • The 3 Most Common Six Pack Mistakes People Make.
  • How to Search And Destroy Eating Habits That Are Ruining Your Diet
  • Why Doing A Million Crunches Won’t Get You Your Six Pack.
  • What Coda, Vic’s Dog, can teach you about losing weight without even trying.
  • Why Impossible Abs is a Zero Excuse Program.
Patrick Hitches and Joel Runyon on Why Running is Making You Fat

  • Patrick’s Journey From Chubby Teen To Fitness Pro.
  • Why Running is Making you Fat.
  • Why Calorie-In, Calorie-Out Thinking Is Outdated.
  • The Best Breakfast In The World For Fat Loss.
  • The ONE Key Thing You Must Do In Order To Get A Six Pack.
Impossible abs challenge entry

  • Personal 8-week Impossible Abs Challenge Entry.
  • 56 Individual Emails Delivered With Your Daily Workout Notification.
  • Special Edition Impossible Abs Shirt Upon Challenge Completion (NEVER FOR SALE)

"I lost 84 pounds in 9 months with impossible abs"

- les cross, uk

I lost 84 pounds in 9 months with Impossible Abs.

I had type 2 diabetes before the program but after completing it my blood sugar levels had normalized and I was taken off all diabetes medication.

Impossible Abs taught me how to strengthen my mind and my body and gave me back my life. Many, many thanks, Joel!

Impossible abs
Training program editions
There are several ways to engage the Impossible Abs program. Whether you’re a do-it-yourself type person, you love a good challenge or you want hands-on coaching from fitness experts, we’ve got a training method to fit your needs.
Choose your weapon Training
$47
Challenge
$97
Workout Blueprint
Nutrition Blueprint
Exclusive Video Library Access
Tracking Charts & Worksheets
Exclusive Expert Interviews
Original Case Study
Hacking the Photo Shoot
Challenge Entry & Daily Emails
Choose your Weapon

"I lost 16.2 pounds!"

- Peter

For the past 8 weeks I’ve been (mostly) following the Impossible Abs program. Today was the final day and I’m happy to report I lost 16.2lbs!

All in all, I’m really glad I took up the challenge, and really glad I did a decent job of sticking with it all the way to the end.

I was determined to finish no matter how many mistakes I made, and I still lost 16.2 lbs and that’s freaking amazing. Thanks for putting the program together and helping me lose weight!

impossible abs

There are no secrets, no B.S
and no excuses. Just results.

P.P.P.P.S. Interested an an extremely personal training transformation experience and photo shoot? The Impossible Abs Experience is available on a extremely limited basis through application only to Impossible Abs Challenge & Coaching members.

"I crushed my goal in only 3 weeks! What the...???"

- Yann, 37

I lost 10lbs and got more shredded than I'd ever been, and I also felt more happy and physically energetic than I had in many months.

Before starting Impossible Abs, I'd just turned 37 and was back from eating too many pastries in France. I was at 12% body fat.

3 weeks later, I'm at 6.3% body fat, I have a monster 8 pack and a series of pictures that look pretty damn good, if I do say so myself. WHAT THE...??

Impossible Abs gave me clear, results oriented instructions that I could start following right away to get the job done. It gave me a CLEAR and SIMPLE list of HEALTHY foods to eat along with simple and effective exercises and video explanations that ANYONE CAN DO! The exercises are QUICK too - 30 minutes including warm ups & you’re done!

- I LOVED the photo shoot prep section which showed me exactly what to do, and the eating schedule was an eye-opener.

Most importantly, it was all simple and easy to follow. I can’t stress this enough. Joel's work is direct and gives you a solid kick in the ass. He knows his stuff and writes in a way that gets you passionate about taking action and getting results!

This program is the affordable alternative to a personal coach which can cost $70/hour or more and it’s still not as complete or as results oriented as what I got from Impossible Abs.

I lost 10lbs and got more shredded than I'd ever been, and I also felt more happy and physically energetic than I had in many months.

Thanks Joel!

The options one more time
If you're not quite sure which option is right for you, here are the options one more time with everything in them.
Choose your weapon Training
$47
Challenge
$97
Impossible Abs Nutrition Blueprint
Impossible Abs Workout Blueprint
Impossible Abs Workout Log
Impossible Abs Nutrition Log
Impossible Abs Weigh-In Log
Exclusive Online Access to Impossible Abs Video Library with 25+ Video Tutorials
Easy Caveman Cookbook Recipe Book with 40+ Recipes
Hacking the Photo Shoot Special Report
Impossible Abs Original Case Study
Audio Interview & Transcript with Fitness Model Niki Hinton
Audio Interview & Transcript with Fat Loss Expert Vic Magary
Audio Interview & Transcript with Personal Training Patrick Hitches
Impossible Abs Challenge Entry
56 Emails With Your Daily Workout
Special Edition Impossible Shirt upon Completion (NEVER FOR SALE)
Choose your Weapon
Remember, Impossible Abs, like everything I do, is backed by a 100% money-back guarantee because I know it works. If you’re not happy with your results, just let me know and I’ll refund you immediately. No questions asked. BOOM. There is literally no risk to you at all. Try it. I dare you.